Posted in BeautyInspire

Wild Beauty Apothecary is now LENA WILD

We have decided to rename Wild Beauty Apothecary, so I thought to personally communicate this change here in this post. WBA is now becoming LENA WILD and I am extremely excited about this change!

With the growth as a company and also personally, we have realised that we needed to rename. For this brand to become a little more personal, because it truly is. These products, as you know, are very dear to me. My brand stands for all I believe, from the way to treat your skin to the way of manufacturing and choosing every single ingredient and suppliers. Knowing me, you can guess how challenging was to arrive here. Now placing my name on every product feels so right to me, it has been more of a personal growth that now will be shown in our brand.

We invested a lot of time, brainstorming, planning and implementing our brand values. To decide what we wanted to convey. And we won’t change our personality and ethos as a brand. In fact, not even our iconic W. We will keep our values and message untouched just a little more personal. I want to confirm that nothing has changed. Not in our structure, products, manufacturing or brand values. It is purely a brand rename, our decision and evolvement.

I will be sharing more insights on this change on our social media and from the 20th of October we will officially rename to LENA WILD and our website will be

We are also approaching out first birthday soon and I personally wanted to thank everyone who has been supporting and following our journey! All your orders, compliments and feedback means so much to us with Dany. To express our love we will be running some exciting offers with a gift over the next couple of months, and we also are planning a giveaway to celebrate our new name LENA WILD.

So stay tuned!

Much love,

Yelena x

Lena Wild Founder & Formulator. Certified organic cosmetic formulator and holistic facialist specialising in advanced facial massage technique including sculptural facelift and gua sha. Passionate sustainable lifestyle advocate. Finds her peace and inspiration from the walks in the forest.

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