Meet Yelena, Founder, Formulator & Holistic Skin Expert

Hi, I am so glad you stopped here, so I get a chance to introduce myself to you. I am Yelena Serebryakova, officially founder and product formulator of Lena Wild. Unofficially I wear all the hats of this family business. 

My years of research and training in organic cosmetic formulation, holistic facials, herbalism, nutrition, advanced massage and gua sha, and teaching natural skincare at the College of Naturopathic Medicine was inspired thanks to my journey through adult acne. It suddenly became a big part of my life in my late 20s, and it took me a while to understand how to handle it. 

During this challenging time, I realised the power of nature and its gifts – natural ingredients, gentle, non-invasive care for the skin. And complexity and perfection of our bodies and how important is emotional wellbeing, hormonal harmony, balanced nutrition and positive habits. They all play a paramount role not only in how we feel but how our skin glows.

With my products, I want to simplify your skincare routine and offer you the best of nature through products that not only nurture your skin but those that will inspire you to take time for yourself. 

To me, healthy skin is also an insider’s job, so I wholeheartedly practice and encourage a 360 approach to skincare and any skin concerns. 

As a passionate environmental advocate, I promise to you is high-quality products, small-batch, thoughtful production, and less waste.

And if ever in doubt, need any advice or have a question, I would be delighted to hear from you. Just email me.

With all my love,

Yelena x

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